5 Pitching Mistakes Artist & Music Managers NEED to know:
- Don’t send an album
Unless you are Billie Ellish, the chances of someone actually listening to your entire album is slim...
Even successful artists struggle to get their fans to commit to their entire album so don’t ask a busy curator or blogger to listen to more than one song.
So just send them your best song off your upcoming EP or LP, win them over with your finest tune, build the relationship, leave them wanting more & if they want to hear more they will let you know.
- Don’t send a 6 paragraph essay
Curators receive hundreds if not thousands of emails a day and the vast majority of playlist curators simply don’t have the time to read your lengthy press release or life story. So don’t waste their time or yours with long windy emails…you have 3 sentences to catch the blogger's attention so keep it short, sharp, genuine, authentic, interesting and to the point. Find your hook – the angle that makes you interesting & relatable, the story that reels in a potential fan.
- Don’t mass email
Sending out one massive email blast is the fastest way to not get any results.Take the time to craft each individual email, address them by name, include a few personalized details you’ve learned through your research, casually mention a post or playlist of theirs that you enjoyed.
One of the worst mistakes to make is to send a generic email around. You have only one chance to make a first impression …. take 5 minutes to make it a good one.
- Don’t send attachments
NEVER attach a song to an email. It clutters up their inbox & quite often your email will just be deleted or go to spam. As a general rule, most curators prefer to get music via SoundCloud links - On your SoundCloud profile, include your artwork, add a 100 – 200-word captivating bio and include all the links to your website & socials.
And no one has time to download anymore! Don't expect anyone to download your song so they can hear it or sign up to some obscure website so they can stream the entire song.Make it as convenient as possible for someone to listen to your tunes!
Don’t send a 6 paragraph essay
- Don’t ignore music blogs & radio
Blogs & Radio support fuels that momentum and helps you build a story that can really drive a hugely successful Spotify promotional campaign. Spotify playlist curators are also music fans and follow music blogs to discover new music.
Some blogs have a powerful social media presence and their followers also influential tastemakers such as music supervisors & DJs. And radio play for a new artist still turns the needle, helps drive those all important Shazam numbers and builds that story around your music.