There is quite a fascination with hip hop's story element-the analogies, the clever cultural references, and the raw truthfulness of its lyrics. Singers become popular because their songs reflect real life. They have been telling the truth for a long time. We have already listed marketing strategies for musicians. However specifically for Hip-Hop artists, here you have the following marketing strategies:
- DO MORE COLLABORATIONS
Artist collaborations have become increasingly popular as they provide exposure to a new set of fans, especially those who might not have heard you before. It would be exciting to do a collaboration with a country star if you were a rapper. Invest in a Latin trap artist for your next song's hook. You could also reach out to former R&B stars from a decade or two ago.
Run DMC's collaboration with Aerosmith transformed hip hop as a whole. Kendrick Lamar's collaboration with Taylor Swift did play a significant role in his career. However, your collaborations should be authentic depending upon your music inclinations.
- CREATE AN INCREDIBLE VOLUME OF MUSIC
Most people remember only the hits. The rest is forgotten. The fact that 70 out of 100 songs don't get traction doesn't mean you have lost money. The only songs people will remember are the ones that are successful.
Therefore, if you're a creative artist, recording 100 songs would definitely help you up your game. Your career will be transformed if you only have one song that reaches the right person.
There is practically no risk involved.
- HIT UP VLOGGERS TO FEATURE YOUR MUSIC
Have you ever noticed how many artists became huge because their songs always played in the intro of Madden or NBA Live video games?
Vloggers are subjected to the same rules.
Provide your music for free to every major vlogger with over 100,000 views and ask them to feature it in their videos. A word of mouth recommendation comes from an influencer who listens to or promotes your music.
It's possible that three years from now, a random person (who happens to be a major label executive) will discover your music on that episode and forever change your life.
- STAY FOCUSED AND CONSISTENT OVER THE LONG TERM
Everything from business to music depends on making decisions based on legacy versus currency.
For some people currency might not seem important. Many singers have not made decisions based solely out of money as long as their basic expenses were covered , they went ahead with creating a legacy.
Legacy and currency are the only two things that matter. It is too common for people to sacrifice their legacy in favor of short-term cash in hopes of reclaiming their legacy later.
There's just one problem with that because everything is on record. To succeed, you need to never give up on your own style. It is important to keep in mind that every time you take advantage of your legacy for a short-term gain, you lose some of your originality.