Marketing Manager APPLY NOW

The Associate Marketing Manager has a passion for storytelling and finding creative ways to tell brand stories across a variety of channels. In addition, they should understand how to source and leverage different forms of content across multiple platforms. They are team-oriented with a positive attitude and entrepreneurial spirit. The person in this role always has the customer in mind whether they be internal or external, with a focus on growing sales across digital channels. This role works in close partnership with Senior Management, Director of Omnichannel Marketing and the extended sales team.

Responsibilities Include:

  • Support business growth through development and coordination of marketing materials including flyers, ads, sell sheets, etc., ensuring all content and design is professionally written and accurately reflects the Q Music Brand.
  • Manage freelance, agency design and copywrite partners to develop on-brand creative assets on time and on budget.
  • Support e-comm and web development by managing assets ensuring they are created and sized for all e-comm and digital channels.
  • Build and maintain the consumer email database helping set KPIs for engaged growth
  • Lead the development and production of email marketing supporting the annual marketing and e-comm promotional calendar as well as customer specific outreach.
  • Optimize all email blasts with A/B testing to improve against KPIs.
  • Provide sales and marketing activity reporting for eblasts and key customers in a timely manner.
  • Support the social media coordinator with social posting, consumer response and post review for Three Farmers and Canpressco.
  • Monitor and respond to all customer and consumer comments, complaints, reviews across platforms providing monthly sentiment reports.
  • Coordinate sampling programs both on and offline
  • Oversee gift and sample development for sales and key constituents liaising with Logistics for distribution.
  • Coordinate Music Conference participation including booking booth space, travel and additional functions. Coordinate support materials to ensure a successful event providing results reports. ·
  • Identify opportunities to improve marketing and sales communications processes and activities to improve overall efficiency. ·
  • Stay informed on current trends, best practices, and opportunities to strengthen the company’s go to market strategy. ·
  • Participate in other marketing and sales projects as required.

Qualifications

  • Passion for idea generation and brand building with the ability to think creatively and brainstorm new ideas
  • Willingness to try new things and take risks to drive learnin
  • Critical eye for marketing material and on-brand communication development and review
  • Strong analytical skills to measure results
  • Excellent organization, communication, presentation and follow-through skills with a keen eye for detail
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines

Skills and Experience:

  • Post-Secondary Degree or Diploma in Marketing or Communications
  • Minimum of 3 years of related work experience ·
  • Excellent verbal and written communication skills ·
  • Self-motivated with the ability to work independently and as part of a team ·
  • Ability to handle a fast-paced and deadline-driven environment ·
  • Critical thinking and problem-solving skills ·
  • Positive solution-oriented attitude ·
  • Previous experience in sales is an asset ·
  • Experience with Microsoft Office (Word, Excel, Outlook, Powerpoint), MailChimp, Adobe Illustrator
  • Experience with cloud based document sharing platforms (Google Drive, Dropbox)


Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care
  • Wellness program
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 3 years (Required)

Education:

  • Secondary School (Required)

Work remotely:

  • Yes


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