How to Promote Your Music on Instagram in 2022

a man opening the Instagram App.

Are you a musician seeking inexpensive and efficient ways to promote your music? Using social media might make it simpler than you expect. If you're trying to build an audience, you need a way to keep your people interested and involved while also efficiently collecting their feedback. Instagram is the perfect app for this. Look at the best techniques to promote your music on Instagram in 2022.

7 Ways to Promote Your Music on Instagram in 2022
Instagram's marketing potential is enormous, particularly for bands and solo artists. In light of the importance of using Instagram to promote musical content, we have compiled this comprehensive guide to the finest practices, strategies, and tools available. One billion people use Instagram at least once per month. Creating and maintaining your brand and a stellar Instagram presence is just as important as publishing music. We at QMusic are happy to share with you some of the best and
most fruitful methods to promote your music on Instagram and gain genuinely interested followers.

1. Start posting more regularly
It might be images from behind the scenes, a video from a recent performance, promotional artwork for your album, a viral joke, some words of wisdom, a snapshot of your favorite musician, etc. The list continues. How your audience reacts to your content is what really matters. When creating content, you should have a firm grasp of who you're talking to and what they find entertaining. Maintain a sense of genuine interest and authenticity. That being said, you can still do it even when you devote a little bit more time to your Instagram page.

a man posting something on Instagram.

Make sure you post regularly and keep an eye on the look of your feed. 

Make a strategy and schedule your posts

In order to promote your music successfully, you need to develop your mindset and skills for marketing a little bit. Making a strategy and scheduling posts in advance will help your Instagram feed run more smoothly. While it's true that you can sometimes get away with uploading material on the spur of the moment, especially when it comes to your tales (which we'll get into momentarily), it's sometimes easier to handle the workload if you put in some effort in preparation. When announcing a single/album release or a tour, it's important to schedule and prepare ahead of time. You should prepare your content (including any images) ahead of time and choose a publication time.

2. Use hashtags
Using relevant hashtags in your Instagram photos is still one of the best ways to get exposure and new followers. Don't be shy about using hashtags if you're just starting off growing your Instagram following. There are still many Instagram users who search for accounts to follow by using hashtags related to topics in which they are interested. As you may technically utilize up to 30, it's recommended that you stick to 10–20 while you build up your following. If your postings seem excessively promotional, people may stop taking them seriously.

3. Get on Instagram Live from time to time and start making Reels
When promoting anything, it's crucial to use the right tools and see what social media tools experts use. With Instagram Live, your global fan base can see the real you as you connect with them in real-time. People who are just casually browsing Instagram could be persuaded to stop and watch a live broadcast. However, you need quality content upon going live to keep these customers coming back. Go live whenever you have a new song ready, or do it to thank the people who entered your fun contest.

You can also get attention if you start posting more Reels. Plus, this format is more likely to go viral nowadays. These are portrait-oriented videos of 15-30 seconds in length. You may edit them with music or audio, editing cuts/stitches and stickers to create IG Reels, which users can then share with their followers and interact with. As a result, Reels are one of the finest methods for artists to showcase their work in a visually engaging manner. You can use your song as the soundtrack to a video collage you've put together, share a clip from your newest music video, or provide a brief tutorial on your preferred method of music creation with a link to your music blog.

4. Use Instagram ads and sponsored posts
Instagram advertisements and sponsored posts are a simple method to expose your content to a wider audience for a small price. Ads may have a significant influence on your following and engagement without draining your money account. Given that Facebook owns Instagram, advertising on the social media platform is done using the Facebook Ads Manager interface. These ads usually cost around $5 per day. And they can reach a lot of people.

a girl checking her ad insights

Instagram ads and sponsored posts are still one of the best ways to promote your music on Instagram and reach more people.

5. Make a collab with another artist or influencer
If you, as an artist, are having trouble gaining traction on Instagram, this is an important stepping stone toward promoting your music. To get access to the audience of another artist, you might join forces with them on a project. Collaborating with other artists and going live together is a quick way to get more fans.

6. Concentrate on getting more fame, not money
You'll need a more extensive fan base on Instagram if you want more people to support your music financially. If you're starting, we suggest you only focus on getting famous. Start in your local communities first. Eventually, the sponsors will come to you once you have a sizable following.

a man singing on stage

As you are growing your fan base, your opportunities will grow too.

7. Reward your fans
Direct communication with your audience is always appreciated. Thus, it is recommended that you occasionally reward your audience. Create some fun music-themed questions, and give away digital downloads of your album, branded swag, etc., to the lucky quiz-takers who score the highest. Sometimes, 100 followers are better than 10000. Don't ever try to fake it and buy your followers.
Your true fans and people who genuinely like your work will be your best promoters. If you put out great music, your fans will even promote your music on Instagram for you.


1 comment

  • Smartboy Oghale

    Great job QMUSIC I’m pleased to hear from you, thank you so much for the advice I’m blessed and I learnt a lot From it all. 💯% NOTED.

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