The Most Effective Way to Promote your First Song on Spotify

The Most Effective Way to Promote your First Song on Spotify

The most popular platform for music fans to discover new artists is Spotify in 2022. As an upcoming artist, it's crucial to get your music on Spotify playlists out there for potential fans. You might be wondering how to get featured.

One of the simplest ways to add songs on Spotify playlists is by getting the curators to listen to your music creating an impact. To have impeccable playlist placement is the need of the hour for your song to garner fame. Here are a few ways to help you get featured on a major playlist in 2022:

  1. Submit your pitch directly to Spotify using Spotify for Artists

Here's a biggie. In order to be able to promote your music on Spotify, you must use Spotify for Artists. Create your Spotify artist profile and sign up for Spotify for Artists today! The direct playlist pitch feature in Spotify for Artists is one of the most powerful tools to help you understand and adapt your music promotion on Spotify. Spotify for Artists is available both on your desktop and through the app. To pitch your music for playlist in 2022, you have two options:

If you are already signed up and logged in, simply click 'Pitch a song to our editors' from the 'Home' tab.

You can also pitch your song by choosing 'Upcoming' from your Spotify for Artists dashboard and then 'Pitch a song'. You can only pitch music that hasn't been released. You can choose a particular track from here. 

  1. Make a pitch to independent curators


Your music needs to be pitched to spotify music playlist curators when it comes to independently curated playlists (playlists on Spotify that weren't created by Spotify themselves). Many of the most popular Spotify playlists are created by independent curators - from blogs, media outlets, industry people, and even just average Spotify users.

If you find a playlist on Spotify that suits your sound, keep a note of the owner and go to Google to find the playlist owner. You can find the contact details for the playlists you choose to submit to on Google by searching for them. It will usually be an email address or maybe a website submission form.

It might be a good idea to make a spreadsheet to keep track of all the playlist contacts you're thinking of. Once you've found the right ones, you can contact them directly.

You should send a short and polite email, with a prominent link to your Spotify music. This will allow them to know who you are as well as listen to your music quickly.

  1. Be on the release radar & discover weekly

Each Spotify user has a unique Discover Weekly and Release Radar playlist. You can get on someone's Release Radar playlist simply by following them on Spotify. Spotify's algorithms create them, not its staff. Your music will appear in their playlist every time you release a new song.

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